The Grand tour takes inspiration from the Grand Tour of the 17th, 18th and 19th centuries when Anglo-Saxon and other travellers journeyed around Italy – subsequently taking home with them new ideas about culture
A container of multisensory and multidisciplinary ideas, a journey to discover Italian taste through encounters that create new connections.
A Cultural Atelier
Places and experiences for a memorable journey.
Elegance, beauty, kindness, humour, seductiveness and sensuality.
Journey in Italy explores underappreciated landscapes and traditions, revealing hidden and surprising biocultural riches for International Tourists.
A celebration of Italian cultural heritage: creativity, design, architecture, food, wine, art, history, tradition and innovation.
In a renewed The Grand Tour, we will cross Italy beyond stereotypes, into the heart of its cultural, urban planning, landscape and gastronomic creativity.
Journey in Italy creates a sustainable symbiosis with the territories, preserving their authenticity.