In an era where innovation is the key to sustainability and health, Italy stands out once again, showing the world how tradition can evolve. “KNOW HOW, KNOW HOW TO INNOVATE” is not just a motto; it is the essence of a movement that sees the Mediterranean diet as a sustainable heritage, capable of promoting health, culture and universal well-being.

Promoting a Sustainable Heritage

The Mediterranean diet, recognized as an ideal dietary model for health, is now enriched with a new dimension: sustainability. By promoting local products and adopting environmentally friendly production methods, Italy is committed to making its culinary heritage a common good for future generations.

Courage and Ingenuity in the Reinvention of Tradition

The courage to innovate and Italian ingenuity are manifested in the renewal of the pillars of national cuisine. Revolutionary production methods and renewed recipes are no longer the exception, but the new norm. This evolution respects the taste and identity of Italian classics, while adapting them to the needs of an increasingly health-conscious global audience.

Examples of Innovation: Big Love Gelato and Pane Pizza

Projects like Gelato Big Love and Pane Pizza are concrete examples of this transformation. These projects have the ambition to transform two symbols of 'made in Italy' - gelato and pizza - into low sugar and low carb variants. These innovations not only keep the authentic taste alive, but make it accessible to those who follow specific diets or are attentive to their nutritional well-being.

An Invitation to the World

Italy invites the world to join this culinary journey of discovery, where savoir faire meets savoir innovate. Through “Journey in Italy,” the country demonstrates that the Mediterranean diet is not static; it is vibrant, evolving and adapting, without ever losing sight of the legacy of the past. It is an invitation to enjoy foods that not only nourish the body but also the soul, in a perfect balance between pleasure and responsibility.