{"id":1803,"date":"2023-10-05T17:44:43","date_gmt":"2023-10-05T16:44:43","guid":{"rendered":"https:\/\/journeyinitaly.com\/?p=1803"},"modified":"2024-02-12T14:32:17","modified_gmt":"2024-02-12T13:32:17","slug":"journey-in-design","status":"publish","type":"post","link":"https:\/\/journeyinitaly.com\/en\/journey-in-design\/","title":{"rendered":"Journey in Design"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div id=\"vc_row-6a1472e170b1f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1558340591404 thegem-custom-6a1472e170ac1981\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a1472e1711d12045\"><div class=\"vc_column-inner thegem-custom-inner-6a1472e1711d4\"><div class=\"wpb_wrapper thegem-custom-6a1472e1711d12045\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a1472e1718444126\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 id=\"journey-in-designscuola-di-design\">JOURNEY IN DESIGN<br \/>\nSchool of Design<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e1718444126{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e1718444126{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e1718444126{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e1718444126{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a1472e17191d {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6a1472e17191d\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a1472e171ea6464 vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex custom-inner-column-6a1472e171eaf\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a1472e1723e75487\"><div class=\"vc_column-inner thegem-custom-inner-6a1472e1723ea\"><div class=\"wpb_wrapper thegem-custom-6a1472e1723e75487\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a1472e17263e1736\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>A Design School as an ideal bridge between the Arts and Crafts of two great civilizations<\/p>\n<p>Journey in Italy is linked to another important project that embraces the same principles and values: Journey in Design. A project linked to the sharing of knowledge in the field of design that, drawing on the lessons of the great Italian masters of the twentieth century, and focused on the Design of Everyday Things, wants to correlate with the creative and technological evolution of contemporary Chinese design. A project that wants to reconcile artistic creation, artisanal method and industrial production in a continuous flow, and which will start operations by the end of 2023. History, idea, objective, project, product, regeneration: six stages united in a harmonious and concrete flow that makes up the great journey of design, at the service of utility, necessity, beauty.<\/p>\n<p>Sponsorship and coordination:<br \/>\nPolimi (Polytechnic University of Milan)<br \/>\nFrancesco Zurlo Dean of the School of Design at the Milan Polytechnic<br \/>\nMatteo Oreste Ingaramo Head of Companies Relations School of Design \u2013 Politecnico di Milano<\/p>\n<p>Organization \u2013 support:<br \/>\nAntonella Bondi<br \/>\nRoger Dassi<br \/>\nMing Li (Polymi)<br \/>\nMark Richardson<br \/>\nVincenzo Russo (IULM)<br \/>\nPhilip Sweater<br \/>\nLuciano Galimberti (ADI)<br \/>\nMarco Pedrali<\/p>\n<p>Journey in Design is dedicated to Vittorio and Ruggero Dassi.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e17263e1736{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e17263e1736{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e17263e1736{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e17263e1736{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a1472e1726ff {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a1472e1726ff\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a1472e1728068768\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 id=\"il-design-dei-servizi-per-journey-in-italy\">Service design for Journey in Italy<\/h1>\n<p><em>Design is a rapidly developing discipline. It deals with ever-changing \u201cproject objects\u201d. Not only traditional ones, such as products, graphics, interiors, but also other areas such as, in this specific case, services. Service design is the most appropriate theoretical and practical area for the \u201cJourney in Italy\u201d initiative. Service design puts the user at the center of the tourist experience. Trying to understand their material needs but also their less explicit requests: emotions, the need to learn, the request for authenticity, the relationship with the local environment, with people, with the history and tradition of that context. Italian design has developed a significant reputation in the world linked to aspects that we could call specific to everyone&#039;s life. It is a lifeware design (a term that indicates everything that is in everyday life: food, mobility, home, clothes) and also includes all those moments that make each person&#039;s existence meaningful, such as that moment of happiness that is associated with the discovery of a place, the taste of a specific food, the pleasure of conversation and comparison with those who live in that place.<\/em><\/p>\n<p><em>The design of services starts from the person, who is not simply a bearer of interests - a sort of &quot;box&quot; of needs for the consumption of free time - but is himself a bearer of capabilities. The design of the tourist experience cannot ignore this dimension: considering people not as passive actors of interest but as active protagonists in the sustainable use of places that are often delicate, fragile, yet worthy of an enhancement capable of making them accessible and, at the same time, protected.<\/em><\/p>\n<p><strong>Francesco Zurlo, May 2023<\/strong><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e1728068768{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e1728068768{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a1472e1728068768{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a1472e1728068768{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a1472e17291e {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6a1472e17291e\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,133],"tags":[],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventi","category-thegrandtour_nov2023"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":7,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1963,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/posts\/1803\/revisions\/1963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journeyinitaly.com\/en\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}