{"id":2218,"date":"2024-03-15T11:23:43","date_gmt":"2024-03-15T10:23:43","guid":{"rendered":"https:\/\/journeyinitaly.com\/?page_id=2218"},"modified":"2024-03-15T11:48:36","modified_gmt":"2024-03-15T10:48:36","slug":"1123-comunicatostampa_journey_in_italy","status":"publish","type":"page","link":"https:\/\/journeyinitaly.com\/en\/1123-comunicatostampa_journey_in_italy\/","title":{"rendered":"Press Release \u2013 Journey in Italy \u2013 14\/18-11-2023"},"content":{"rendered":"
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JOURNEY IN ITALY<\/strong><\/p>\n

Traditional Diets For Sustainable Wellbeing
<\/em><\/strong>The traditional diet as a resource for sustainable well-being<\/em><\/strong><\/p>\n

\u00a0<\/em>Journey in Italy<\/em><\/strong> It's more than just a journey. It's a symposium of arts and crafts<\/strong> which aims to spread well-being at the table in the world<\/strong> through Italian cuisine<\/strong> and its values. A space for dialogue and exchange on food understood as a territory of culture, beauty and savoir-faire, but above all as a universal resource \u2013 available to all \u2013 for sustainable well-being<\/strong>.<\/p>\n

\u201cFood can be considered the highest and most transversal form of contemporary art: it encompasses the concept of beauty, taste, design, hospitality, celebration, the sacred; and it goes beyond all this because it concerns the very life of each person, through nourishment. Food embraces everything<\/em>" declares Antonella Bondi, Architect, Founder and Creative Curator of Journey in Italy<\/em><\/strong> with the support of Engineer Ruggero Dassi, President of the non-profit association Journey in The Planet ETS.<\/p>\n

It all starts from There<\/strong> Mediterranean Diet<\/strong>, Intangible Cultural Heritage of Humanity by UNESCO in November 2010<\/strong>. A diet universally recognized as beneficial and sustainable, which becomes the starting point for promoting a virtuous lifestyle through a multi-disciplinary and multi-cultural exchange. Its nutritional principles can in fact be harmoniously reflected in the different culinary traditions of the South and North of the world, and at the same time its cuisine is able to constantly enrich itself with foods from other cultures, in a high-level comparison, with equal reciprocal dignity.<\/p>\n

A dialogue that is articulated through masterclasses, symposiums, workshops, narrations on the theme, cooking shows, tastings, conferences, dinners and events<\/strong> all united by a common denominator: to encourage the culture of healthy and quality food, also through examples of Italian excellence that find in this "journey" an exclusive opportunity to make themselves known globally and create virtuous synergies.<\/p>\n

And this is how winemakers, producers, entrepreneurs, chefs but also historians, sociologists, writers, journalists, designers, artists and singers, as well as representatives of institutions, gather around the same "table", enjoying a a space in which to share ideas, skills and projects, and give visibility to one's excellence<\/strong> both in terms of products and know-how<\/em>.<\/p>\n

To give a global and visionary vocation to Journey in Italy<\/em> it is also the involvement of some key institutions<\/strong> that identify food as an opportunity to generate dialogue between countries and a fruitful intercultural cooperation. Italian cuisine is now universally considered a resource that goes well beyond simple nutrition, so much so that the benefits generated by the Mediterranean Diet are in line with Sustainable Development Goals<\/em> established by the UN<\/strong>. An alignment of visions that has allowed Journey in Italy<\/em> to share the values of the UN ReGeneration 2030 programme<\/strong>, a global alliance born to create a new economic, social and environmental paradigm, available to all, in the name of sustainability.<\/p>\n

The Mediterranean Diet is therefore a lifestyle and a cultural approach<\/strong>, more than just a diet. That's why the foundations of Journey in Italy<\/em> include in their design matrix other pillars of the Italian art of living such as opera singing, proclaimed Intangible Cultural Heritage of Humanity by UNESCO on 6 December 2023.<\/p>\n

THE GRAND TOUR<\/strong><\/p>\n

A JOURNEY OF TRAINING AND EXPERIENTIAL PATH
<\/em>WITH 11 APPOINTMENTS BETWEEN 14 AND 18 NOVEMBER 2023,
<\/em>IN 11 CITIES AROUND THE WORLD, FROM NEW YORK TO LONDON, FROM MILAN TO HONG KONG<\/em><\/p>\n

\u00a0<\/em><\/p>\n

In the 18th century great writers, intellectuals and young aristocrats left for the Grand Tour<\/em>, a journey to discover the main areas of European cultural interest. Italy, with its invaluable artistic heritage, soon became one of the most popular places to explore and an essential reference for the education and artistic production of these young visitors.<\/p>\n

Today, the Grand Tour<\/em> contemporary of Journey in Italy<\/em>, aims to give visibility to the heritage of culture, well-being and values associated with Italian food, projecting it into the world. A real training and experiential journey through 11 stages in 11 different cities \u2013 Hong Kong, London, Milan, New York, Shenzen, Rome, Beijing, Pozzuoli, Naples and others<\/strong> – <\/strong>to educate oneself and educate others to a culture of living well. The virtuous model of the Mediterranean diet becomes a territory of dialogue and welcome towards the gastronomic excellences of cultures from all over the world, in a multi-directional and multi-disciplinary itinerary.<\/p>\n

\u00a0<\/strong>
<\/strong><\/p>\n

FROM THE UN TO THE WHOLE WORLD
<\/strong>FOOD AS AN INTERCULTURAL LANGUAGE<\/em><\/p>\n

\u00a0<\/em><\/strong>Central destination of the journey Journey in Italy<\/em> it was the Glass Palace<\/strong>, headquarters of theUN<\/strong> to New York<\/strong>, where on the occasion of the eighth Week of Italian Cuisine in the World, the iconic headquarters of the Organization hosted the seminar Traditional Diets For Sustainable Wellbeing<\/em><\/strong>.<\/p>\n

The symposium held on November 16, 2023<\/strong> and organized with the support of ICE, the Ministry of Foreign Affairs, the Mediterranean Diet Foundation, the Polytechnic University of Milan, and ADI, was opened by Ambassador Maurizio Massari, Permanent Representative of Italy to the United Nations in New York, followed by speeches by Ambassador Maria del Carmen Squeff, Permanent Representative of Argentina to the United Nations, Ambassador Kimihiro Ishikane, Permanent Representative of Japan to the United Nations, UNESCO Director in New York Eliot Minchenberg and FAO Director in New York Mr. Qu Guangzhou. The event saw the participation of permanent representatives of various countries from around the world and of the UN, UNESCO and FAO agencies, gathered around a symbolic table to explore the synergy between sustainability of production systems, food security and nutrition as a source of well-being.<\/p>\n

A panel of experts also explored the topic \u201cBetween Tradition and Innovation: Sustainable practices for Food, Nutrition and Wellbeing<\/em><\/strong>\u201d, with numerous food for thought on the points of contact between tradition and innovation in the food and culinary fields. For the occasion, the three-starred Chef Heinz Beck, Professors Francesco Zurlo, Dean of the School of Design at Polimi, and Matteo Oreste Ingaramo of the Polytechnic University of Milan, the President of the \u201cLuciano Pavarotti Foundation\u201d, Nicoletta Mantovani and her daughter Alice Pavarotti, the journalist and writer Camilla Baresani, the Vice President of ADI Antonella Andreani and the creator and founder of Journey in Italy<\/em> Antonella Bondi.<\/p>\n

With its 193 Member States, the United Nations Organization, together with the UN, UNESCO and FAO agencies and the permanent representatives of the various countries present, offered itself as an excellent interlocutor, capable of giving global value to the dialogue around healthy and sustainable nutrition. Thanks to the direct involvement of all the representatives of the Member States, Journey in Italy<\/em> reached 193 different destinations in a single stage, building the foundations for synergies with each individual country.<\/p>\n

A unique opportunity to also make some of the Italian excellences known in the world, the event was accompanied by a tasting of wines from the Florio Cellars<\/strong>, a winery in Marsala, Sicily, which since 1883 has been an example of Italian history and culture, in deep connection with the values shared by Journey in Italy<\/em>. Among the sponsors also Black Cherry Fabbri<\/strong>, synonymous with genuine and authentic flavours of the good Italian tradition for over a century, Rancilio<\/strong>, a leading company in the field of professional coffee machines and Icam Chocolate<\/strong>, with Vanini <\/strong>and Augusts<\/strong>, a company committed to the production of high-quality chocolate with an ethical and sustainable approach, which since the 1980s has aimed to generate value along the entire cocoa production chain.<\/p>\n

TRIP TO CHINA
<\/strong>DIVERSITY AS A SOURCE OF WEALTH<\/em><\/p>\n

\u00a0<\/strong>There were three events that took place from 14th to 18th November, bringing the journey of Journey in Italy<\/em> from the roots of the Mediterranean to the beating heart of the East: Hong Kong, Shenzhen and Beijing.<\/strong><\/p>\n

First stop, the symposium on November 14th, at the 8 e \u00bd Restaurant of the three-starred Chef Umberto Bombana in Hong Kong. Then it continued on to Shenzhen, with a symposium on November 16th at the Paletto Restaurant of Chef Lorenzo Prandi. Finally, the capital, Beijing, with a dinner by the 1 Michelin star Chef Andrea Susto at the Opera Restaurant on November 18th,<\/p>\n

The events will once again be sponsored by the world of institutions \u2013 from the Ministry of Foreign Affairs, to ICE, to the Mediterranean Diet Foundation, to the Milan Polytechnic, ADI and the Luciano Pavarotti Foundation \u2013 with the presence of ambassadors, general consuls, representatives of the Chamber of Commerce and of the individual sponsoring institutions, journalists, entrepreneurs and sponsors at each of the evenings.<\/p>\n

During the three evenings, the Mediterranean Diet offered a stimulating starting point to explore how its principles can be integrated into the lifestyle of cultures other than the Italian one, but also how the excellence of Chinese cuisine can be integrated into this diet. A journey therefore in the name of exchange and sharing.<\/p>\n

THE ORIGINS
<\/strong>THE INTERDISCIPLINARY APPROACH OF THE BAUHAUS<\/em><\/p>\n

\u00a0<\/em>A cultural project born from the vision of Antonella Bondi<\/strong>, architect and olfactory designer of sensory paths of natural food and room fragrances, Journey in Italy<\/em> It has its cultural roots in one of the greatest examples of artistic interdisciplinarity in history: the Bauhaus<\/strong>.<\/p>\n

Founded in 1919 in Weimar by German architect Walter Gropius, the famous school of architecture, arts and crafts courageously transcended the boundaries between fine art and craftsmanship to invent a new way of living.<\/p>\n

An ambitious goal that also sets itself Journey in Italy<\/em><\/strong>, that is, to build a healthy and sustainable lifestyle through a combination of artistic expressions and artisanal skills linked to the territory of Mediterranean cuisine.<\/p>\n

An exchange that recognizes the value of the individual and his mastery in mastering his own know-how<\/em>, enhancing it through an integrated and \u201cunity of the arts\u201d approach that allows us to go beyond the boundaries of individual areas of expertise.<\/p>\n

The table thus becomes the real and symbolic place around which to gather to give space to a dialogue between the different disciplines, to give visibility to one's excellence and to experiment with a common ground of exchange and mutual enrichment, but also to imagine shared projects, form alliances, undertake new collaborations and adventures.<\/p>\n

\u00a0<\/strong>WHO WE ARE<\/strong><\/p>\n

Born in 2023, Journey in Italy<\/em> is a cultural project conceived by Antonella Bondi Architect, to promote the Mediterranean Diet as a sustainable heritage of health, culture and well-being available to all. Part of the non-profit association Journey in The Planet ETS<\/em>, Journey in Italy,<\/em> It is a non-profit social interest association whose proceeds are partly reinvested in the association's initiatives and partly donated to other organizations with similar goals and values.<\/p>\n\n\n\n
Sponsors:<\/strong><\/strong>\n
    \n
  • Florio Cellars<\/li>\n
  • Blacksmiths 1905<\/li>\n
  • Rancilio Group<\/li>\n
  • VaniniAgostoni<\/li>\n
  • Icam Chocolate<\/li>\n
  • Campari<\/li>\n
  • \u00a0Lavazza<\/li>\n
  • Ginori 1735<\/li>\n
  • Mepra<\/li>\n
  • Frette 1860<\/li>\n
  • Boroli<\/li>\n
  • From Cecco<\/li>\n
  • Lavazza<\/li>\n
  • I'M KNEADING<\/li>\n
  • Roscioli NY<\/li>\n
  • Antonella Bondi<\/li>\n
  • Fifth Sence<\/li>\n
  • Italian Design Essence<\/li>\n
  • Victor Dassi<\/li>\n
  • THE PANETTONE<\/li>\n
  • Iceteam 1927<\/li>\n
  • B&B Italia<\/li>\n<\/ul>\n<\/td>\n
Partners:<\/strong><\/strong>\n